Universalis

Monday, 16 February 2009

Irn-Bru

Following yesterday's posting, it is time to sober up!



Irn-Bru is famous for its bright orange colour. As of 1999 it contained 0.002% of ammonium ferric citrate, sugar, 32 flavouring agents (including caffeine) and two controversial colourings (E110, E124). It is advertised as having a slight citrus flavour, but many have differing opinions of the exact taste of Irn-Bru.

Irn-Bru was first produced in 1901, under the name Strachan's brew. In 1946, a change in laws required that the word "brew" be removed from the name, as the drink is not technically brewed. The chairman of the company came up with the idea of changing both halves of the name to a phonetic spelling, giving the current Irn-Bru brand. It has long been the most popular soft drink in Scotland. It is also the third best selling soft drink in the UK, after Coca-Cola and Pepsi.

Irn-Bru's advertising slogans used to be "Scotland's other National Drink", referring to whisky, and "Bru'd in Scotland from girders", though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients!

4 comments:

The Cellarer said...

Irn Bru generally elicits 'Why?' or 'What on earth is that' (polite version!) when drunk by non-scots.

It does have a reputation for sending children into hyper mode due to one or more of it's ingredients.

It's staining powers are legendary. Cleaners that can remove wine, vomit, pen ink all meet their match when they come up against the bru.

Which makes you think, what is it doing to your insides?

Peter Simpson said...

I don't drink the stuff myself - I prefer the alternative Scottish drink, in particular an Islay malt.

JoannaB said...

When I was a student living in Forfar, I worked at a factory for a short time that produced some of this - we were even allowed to take free bottles home each week!

Peter Simpson said...

I think 'The Cellarar' would say - 'you are welcome to the free bottles'!